Overview
Willy’s ACV, known for its 300-year-old live mother culture, tasked me with creating packaging that not only showcases their diverse range of apple cider vinegar flavors but also communicates their commitment to authenticity and sustainability. The design needed to appeal to health-conscious consumers while reflecting the brand’s rustic roots and natural essence.
Design Highlights
Product Visibility: The packaging features custom die-cut windows that allow the natural hues of the three vinegar flavors to shine through, creating an inviting and authentic look.
Minimalist Aesthetic: Clean, understated design elements ensure the product remains the focal point while emphasizing its organic quality.
Botanical Motifs: Subtle illustrations of plants and natural elements reinforce Willy’s connection to the earth and its 300-year-old heritage.
Eco-Friendly Materials: The packaging design reflects sustainability through the use of recyclable kraft materials, aligning with the brand’s environmentally conscious ethos.
Impacts
The packaging captured Willy’s brand essence, resonating with customers who value authenticity, sustainability, and high-quality design. The trio pack not only enhanced the product’s shelf appeal but also contributed to a memorable unboxing experience, reinforcing customer loyalty to the brand.