Overview
Chew & Chill approached me to design packaging that resonates with their brand ethos—fun, delicious, and sustainable. The goal was to create an eye-catching yet meaningful design that not only showcases the vibrant personality of the brand but also emphasizes their commitment to using natural and eco-friendly materials.
Design Highlights
Flat Illustrations: A dynamic mix of fun and functional imagery, each symbolizing ingredients and the joy of snacking.
Color Palette: Bright, bold hues to immediately grab attention and reflect the brand’s playful nature.
Sustainability Storytelling: The design showcases the brand’s use of eco-friendly materials, encouraging consumers to snack with a purpose.
Minimalism Meets Vibrancy: A balance of simplicity and visual excitement ensures that the design is both approachable and impactful.
Impacts
The new packaging quickly became a centerpiece of the brand's identity, resonating with their target audience of environmentally-conscious snackers. It strengthened Chew & Chill's position as a forward-thinking brand, creating a deeper connection with consumers through its commitment to sustainability and playful design.