Overview
I collaborated with Furri to design an engaging packaging solution for their chamomile tea product, aimed at improving pets' well-being. The project required a balance between playful storytelling and functional design to align with Furri's reputation for premium pet care.
Design Highlights
Illustration: Hand-drawn, pet-friendly visuals to foster an emotional connection with the audience.
Typography: A combination of playful and modern typography to communicate warmth and trust.
Color Palette: A calming blend of chamomile-inspired hues with vibrant accents for shelf appeal.
User-Centered Design: Ensured that key product benefits (stress relief, anti-inflammatory properties, vitamin C boost) were clearly communicated and visually engaging.
Impacts
After launch, Furri Tea’s packaging received overwhelmingly positive feedback, with customers praising its approachable design. The product also saw a noticeable increase in inquiries, contributing to Furri’s overall market visibility.