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Midsumma 2025 Festival Design

Our team worked with Midsumma Festval 2025 on their festoval branding, marketing assets, design and video & photo content. This epic project saw us wrap a tram, film events that reached 250,000+ people in Melbourne & regional Victoria.

Company

Midsumma 2025

Tools

Illustator Photoshop Indesign Figma

Role

Lead Graphic Designer

Year

OCT - FEB 2025

I collaborated closely with the cross-functional team to define the event’s branding vision, led the creation and print production of all visual collateral—including logos, signage, banners, and programs—and organized stakeholder meetings to present concepts, articulate creative rationale, gather feedback, and ensure consistent, high-quality delivery from ideation through launch.

@designed by AddieCheung 2025 ver3.0

@designed by AddieCheung 2025 ver3.0