Sustainify Branding: Connecting Sustainability with Community
Sustainify aims to inspire action and connection within communities through sustainability. My task was to design a brand identity that encapsulates these core values while remaining approachable and memorable. The challenge was to develop visuals that resonate with a wide audience while maintaining a strong focus on sustainability.
Company
Sustainify
Tools
Figma Illustator Photoshop
Role
Brand Identity Designer Founding Member
Year
DEC - APR 2024
As the lead designer, I crafted the visual foundation for Sustainify’s brand. This included conceptualizing and refining the logo, developing a cohesive color palette, selecting modern yet friendly typography, and creating a mascot to embody the brand's personality. Each element was carefully designed to communicate Sustainify’s mission of empowering communities to embrace sustainability.
