Overview
Sustainify aims to inspire action and connection within communities through sustainability. My task was to design a brand identity that encapsulates these core values while remaining approachable and memorable. The challenge was to develop visuals that resonate with a wide audience while maintaining a strong focus on sustainability. As the lead designer, I crafted the visual foundation for Sustainify’s brand. This included conceptualizing and refining the logo, developing a cohesive color palette, selecting modern yet friendly typography, and creating a mascot to embody the brand's personality. Each element was carefully designed to communicate Sustainify’s mission of empowering communities to embrace sustainability.
Design Highlights
Logo: A bold and clean design symbolizing growth, sustainability, and connection through interwoven shapes.
Color Palette: Vibrant greens paired with cool secondary tones to evoke nature, trust, and modernity.
Typography: A contemporary sans-serif typeface that balances professionalism with approachability.
Mascot: A cheerful and versatile character designed to personify Sustainify’s mission, engaging audiences across digital and physical platforms.
Impacts
The branding established Sustainify as a forward-thinking and approachable platform. The mascot became a centerpiece of engagement, sparking conversations and fostering a deeper connection with the audience. Sustainify’s cohesive identity now enables them to effectively communicate their mission across various touchpoints.