
SHHH! Campaign: Challenging the Tolerance of Exploitation
The SHHH! campaign shines a spotlight on the widespread tolerance of exploitation faced by international students in Australia. Cultural norms, systemic vulnerabilities, and fear of retaliation often lead students to accept poor working conditions and underpayment as a “normal” part of their experience. This tolerance, reinforced by peer groups and systemic issues, perpetuates a cycle of silence, making exploitation harder to combat.
Company
RMIT (University Project)
Tools
Illustator Photoshop Indesign Figma
Role
Graphic Designer Story Teller
Year
SEP - OCT 2024
The campaign title, “SHHH!”, symbolizes the enforced silence and pressure to endure mistreatment. It challenges this normalization by empowering students to recognize their rights, speak up, and break the cycle of exploitation.