SHHH! Campaign: Challenging the Tolerance of Exploitation

The SHHH! campaign shines a spotlight on the widespread tolerance of exploitation faced by international students in Australia. Cultural norms, systemic vulnerabilities, and fear of retaliation often lead students to accept poor working conditions and underpayment as a “normal” part of their experience. This tolerance, reinforced by peer groups and systemic issues, perpetuates a cycle of silence, making exploitation harder to combat.

Company

RMIT (University Project)

Tools

Illustator Photoshop Indesign Figma

Role

Graphic Designer Story Teller

Year

SEP - OCT 2024

The campaign title, “SHHH!”, symbolizes the enforced silence and pressure to endure mistreatment. It challenges this normalization by empowering students to recognize their rights, speak up, and break the cycle of exploitation.

@designed by AddieCheung 2025 ver3.0

@designed by AddieCheung 2025 ver3.0